Visual identity for DigiConsumers, a multidisciplinary research project examining young people’s consumer habits in a digital environment.
The commission included a logo, a wireframe for the project’s website, fonts, colors and illustrations suiting the theme. I worked together with Ville Sainio, who in addition to designing the overall look with me was in charge of most of the illustrations. The challenge was to create a look that would suit both the researchers and their subject, being simultaneously visually fresh and accessible. I was in charge of the logo and completed a brand style guide for the finished visual identity.
Here’s where you can visit the finished site!